Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Wednesday, 1 December 2010

Disappearing Jobs: High-Paying Careers With No Future

It may come as no surprise that the job of newspaper reporter is going the way of the buggy whip maker — but the forces of modernity have placed some unexpected occupations on the endangered species list as well. Using statistics from the Bureau of Labor Statistics' Occupational Outlook Handbook 2010-2011, we identified 10 of the most surprising job categories whose numbers are projected to shrink in the coming years, plus a few that will grow so slowly that you might as well be sending your resume to Irish banks.

Judge


Associated Press

Politicians can argue whether the best quality for a judge is empathy or an ability to call balls and strikes, but here's a different perspective: What you really need is patience. By 2018, the BLS predicts that there will be 700 fewer jobs for judges, magistrate judges, and magistrates, than there were in 2008, thanks mainly to budget cuts. And since the average tenure for a judge is 14 years, turnover is glacial. "Years ago, some left to become general counsel in the private sector, where they could triple their salary, but since the economic downturn, they're staying longer on the bench," says Tamara Dillon, who researches the occupation for the BLS.

Fashion Designer

Call it Project Turnaway. By 2018, only 200 more designers will find work in a field that employed 22,700 people as of 2008. That's about 2 percent of the number who applied to become Project Runway contestants in 2009, estimates Carol-Hannah Whitfield, who was a finalist on the show that year. "The world doesn't need another designer," Whitfield says.

Insurance Underwriter

Blame it on the software. New programs allow underwriters to take on three times as much work as in the past, collapsing the need for more hires. As a result, the BLS projects that the number of people employed in the field will decline by 4 percent, or 4,300 jobs, by 2018. "[The underwriter] just punches in data, and it spits out, say, whether a potential homebuyer is approved or not," says Henry Kasper, supervisory economist at the BLS. Growth in the insurance industry isn't exactly exploding either, further undermining the career outlook for underwriters.

Travel Agent

Call it the Attack of the Roaming Gnome: Online sites such as Travelocity, Priceline.com, Expedia, and Orbitz have decimated the ranks of travel agents as consumers increasingly book their own trips. The BLS expects 1,200 fewer travel agents to be employed in 2018 than in 2008. And the number of traditional travel agencies has been sliced in half — from a peak of 44,000 in 1997 to about 20,000 today, according to Douglas Quinby of PhoCusWright, a travel industry research company based in Sherman, Connecticut.

Newspaper Reporter

Read it and weep: According to the BLS, a whopping 4,400 jobs will disappear by 2018 (out of 69,400 total in 2008). That's more than three times the number of newsroom employees at The New York Times. The bad news for print can be summed up in one word: Internet. "Some of the print people are finding jobs online," says Lauren Csorny, an economist at the BLS. "But there aren't enough to make up for the losses." No wonder that newspaper reporters ranked No. 184 out of 200 jobs, one slot above stevedore, in CareerCast.com's annual JobsRated survey.

Broadcast Announcer


Associated Press

The play-by-play for this occupation isn't pretty. Consolidation has eliminated many jobs already, and technology is hijacking off-air tasks, such as editing, once performed by announcers (and future announcers paying their dues). Add the increased use of syndication and the growth of satellite radio and the picture is even bleaker. By 2018, broadcasting is expected to lose 2,400 radio and TV announcer jobs.

Plant Manager


Associated Press

Automation and offshoring will decimate the ranks of production managers by 2018. According to the BLS, employment will drop by 11,900 jobs from a 2008 total of 156,100. With faster machines and better productivity, one plant can do the work of two, squeezing managers out. Increased imports of manufactured goods will do additional damage. With 50 percent of the textile industry moving off-shore, for example, half the plant managers in that sector are at risk of losing their jobs. The outlook is equally bleak for managers in the computer, electronics, and auto parts industries.

Chemist

Nearly half of all chemists are employed in manufacturing firms — plastics, pesticides, and paint, to name a few. And that's a bummer for them, because manufacturing companies are continuing to outsource their R&D and testing to small, specialized firms, cutting job opportunities for in-house chemists. The profession lost 42,000 jobs from 2008 to 2009, according to Chemical and Engineering News, and the BLS projects only a 2 percent rise in the total number of chemists employed by 2018.

Economist

The Federal government is the largest employer of economists in the country. More than half — 53 percent — of all economists in the U.S. work for declining government sectors, so Uncle Sam's not hiring a lot of economists just now. "Econ" is a hot college major, but most of those newly-minted grads won't find work as traditional economists. Instead, they'll end up in niche sectors in business, finance, insurance, and education. Those set on working as conventional economists better have a Plan B, or a Plan Ph.D, because they'll need one. The economists at BLS do tell us that by 2018, an additional 900 economists will be employed — so the outlook is not as dismal for dismal scientists as it is for, say, travel agents. But if current trends continue, the future isn't promising. "You look at the last 10 to15 years and it has been flat," says Henry Kasper of the BLS. "There's little reason to think it's going to get better."

CEO


Associated Press

OK, it's not a profession, but it's worth keeping in mind if you aspire to the corner office: Mergers and streamlining will make the climb to the top harder than K2, as companies combine and jobs are eliminated. The BLS projects that there will be 5,500 fewer CEOs by 2018. To boost your odds, consider Rosetta Stone; CEO candidates should be fluent in at least two languages, says Patricia Tate of the BLS. So if you speak Spanish, Arabic, or Chinese, félicitations.

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Saturday, 27 November 2010

Adsense and the Surfer

AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don’t look at a flashy banner because they think they'll be losing their time with it.

We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical "no fluff, just stuff" situation. And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.

Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could "Do no evil" actually work in today's cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you're actually likely to be interested in and click means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.
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Adsense Alternative Program


Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.

But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.

AllFeeds (http://www.allfeeds.com/?action=publishers)

AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.

MarketBanker (http://www.marketbanker.com/mb/sell.php)

MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.

BidClix ( http://www.bidclix.com/PubTop.html)

BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.


Chitika (http://www.realcontext.com/index.php?option=RealContext:+Contextual+Targeting+Engine)

RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.

AdHearus (http://adhearus.com/webmaster.php)

AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.

AffiliateSensor (http://www.affiliatesensor.com/)

AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).

Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool)

Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.

TargetPoint (http://publisher.targetpoint.com)

TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor (http://www.clicksor.com)

Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

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